So you have got yourself a great group put together.
Everyone knows the songs inside and out. You have
acquired all the equipment you need to gig. The van is
tuned and ready for action. Your bass is polished and
the new strings shine. You found some great looking
stage clothes. 2 brand new rolls of ducktape are on
What's wrong with this picture? The phone is not
The " Life Blood" of a band, any band, is advertising!!
I'm sure you have heard the saying " Any press, even
bad press is good ". Why? If you can get people to hear
about you, say your name, talk about you over coffee,
without hurting anyone or committing a crime is
The times, they are a - changing
Tougher D.W.I. laws, boomers getting older, gas prices
way to high, whatever the reason, people are not going
out to listen to bands like they did 10 years ago.
Everybody you know, and their cousin, has a band. The
number of clubs supporting live music are dwindling.
Karioke and D.J.'s are hiring on at much lower prices
and bumping us out on the streets..How can you
When Payday Daddy gigs, every gig, we are constantly
selling ourselves. Not only through the music we play,
and the stage show we do, but we always push our
name..On every table, in every club, for every gig, is our
full schedule. This shows where we will be for the next
year. The phone number of every club is listed on the
bottom of the page. This way, if someone wants to
come out and see you again, but they are not sure
where that club is, they can call for directions. Chances
are, if they had to take the time to look it up, or call
information, they wouldn't do it. Also, on the schedule,
our webpage address. The website has the full
schedule, always updated, easily accessible. Included
also, our email address and home phone number.
This allows your adoring fans to get in touch with you in
whatever way is easiest for them. You must be willing
to be available.
The mailing list
This is a very expensive, time consuming endeavor, but
it will pay off. Doing a mailing list involves work, for
someone. Along with your schedule, you will want to
include your "Mailing list sign-up form". And you will
need to remind the people, many times, that it's there
and what it will do for them. First off, it will allow them to
be " First in line" on any changes in your calendar. It will
make them one of the "Elite few", and they will like that
So, what you need to do is make you up some forms, 6
to a page works great, and what it consists of is...Their
name..address...zip code. Very easy stuff.
Once you have their valuable information, you need to
get a good program such as " My Mailing List"..and
insert info there. Every 2 months or so, you will send a
postcard to the mailing list folks. This is a card stock
paper, that is available a places like " Kinko's or
Minuteman".. I take in my master copy, and have them
print it up and cut it for a very good price. The work and
cost comes in the stamps @ .20 each, address labels,
and your return address stamp. We deduct $20.00 from
every gig to help support the mailing list. This way, no
one person is out of pocket more than the others. Make
sure you don't forget to change the address on the
cards that come back to you, or delete them out
completely if they have moved to the ends of the
Posters should be put up a couple of weeks ( Ideally)
before you play that club. That gives ample time for
people to see you, and your name. Put them up
yourself, if you can, that way, you know it will get done.
Sometimes, you will have to rely on the club to do it for
you. If this is the case, call them and follow it up.
Chances are, if you don't, those really cool posters will
sit on the contacts desk, and sit, and sit. If you can
afford it, go all out on your poster..After all, it represents
you, and you want to make a good impression, right?
Nothing looks worse than a badly photocopied picture.
Include the dates and start times on your posters, and
hang up a couple extras if you can. Some will be
damaged, torn down, ripped, or even stolen..
Introduce yourself, in person, along with your schedule,
photo, and a bio to the " Entertainment Section" person
as soon as you can. Be polite and professional. This
person can be your best friend in the advertising game.
Ask them to please run your photo along with a write-up
on where you will be playing. If they do it for you, call
them and thank them. A little appreciation can go a long
way. Don't expect them to run your photo more than a
few times a year, if you are lucky. This is why you are
doing all this other stuff. Contact them the week before
your gigs, to remind them of where you are going to be,
club's address and phone number, and if there will be
a cover, and how much.
I hope this has inspired you to really go out and push
for your group. If the people don't know where you are,
they won't come, and you won't be hired back. Don't
count on the clubs to do it for you, they won't. That's why
it's so important to do it yourself. Good luck!!